Why colleges stand the test of time.
If you want your business to last 102 years or longer, just as Jack Ma envisions for Alibaba, you need to protect your company. Market crashes, global pandemics, and disruptors will come and go. They will reek havoc on your industry, and the businesses that don’t hedge against their downside will crumble.
One of the most impressive industries of the last 1000 years has been higher education. They have withstood countless economic crashes, global pandemics, and relentless competition from both the public and private sector. …
In business and in politics most people want to change things quickly. They want to cause disruption and fuel the white hot fire of change to achieve their goals, rather than making incremental changes and building a solid base. It’s understandable. What if change doesn’t happen within our lifetime? What if someone in power strikes it down in the middle of the process?
Short-term thinking is understandable, and arguably justifiable.
But, it’s misguided.
Robert Greene, the author of The 48 Laws of Power writes that “we all understand the need for change” (392) but too much change can lead to…
Situational Social Anxiety and how to overcome your speech problems.
If you want to sound as professional and authoritative as possible, you have to stop using filler words. They destroy your credibility.
“Uh”, “um”, and “like” are killers. They make us sound like we don’t know what we’re talking about. This lowers our authority and ruins our chances at establishing thought leadership. We suddenly become the person who is “all style and no substance”.
Often, there is a paradox at play. For many people, they use filler words in certain situations or with particular people.
I do this all the…
If you have followed politics in the last 4 years… or ever, you have seen whataboutism in action.
Whataboutism is incredibly simple. When two people are opponents, person B will say something about person A that reflects poorly on them. All person A has to do is deflect by calling person B a hypocrite and providing evidence of that hypocrisy.
This is how it generally plays out.
How to win the hearts of everyday people
One thing that politicians do all the time is appeal to the common man. They are far and away part of a different class, where they have power, wealth, and prestige. However, they wouldn’t be able to hold onto those things without appearing as if they were just like everyone else. This leads them to appeal to the common man (or the average person).
The general belief is that the common man is the faceless blob of the middle class that typically shares the beliefs that they have been left behind by…
How testimonials can enhance your message
Last time, I discussed the ad nauseum technique in propaganda and related it to the ads we see of Olympians drinking milk. That ad, shows us another powerful propaganda techniques… Testimonial.
You’ve seen them. Testimonials are everywhere in our lives. Businesses use them to establish social proof, so that you will feel more comfortable buying their products or services.
Governments use testimonials to convince you that their initiatives are working and are beneficial.
Individuals use testimonials as social proof to get seats on corporate and non-profit boards, to get into college, and to improve…
Propaganda techniques have been adopted by Dictators to further their agenda, democracies to sow loyalty, businesses to build their brand identity, and individuals to achieve similar goals.
To put it simply, propaganda is used to influence other people; and when it is paired with psychology, it can result in some incredible things (for good, or bad).
For example, have you ever heard the phrase, “breakfast is the most important meal of the day”, or “9 out of 10 Olympians drink milk”? These phrases have been pretty solidified in American lives, and it is only in the last few years that…
Three things to do for when it hits the fan.
Sometime, you are going to screw up. It’s a fact. Your business model may be flawed, an executive may do something illegal or immoral, your investment hypothesis may be drastically flawed. This will cause your revenue to go down, equity value to sharply react, and anxiety levels to rise.
Or, you will have a situation like what has happened with COVID-19, where the global supply chain is drastically disrupted, and small businesses are left financially exposed, and the whole world will be struggling.
In these situations, your employees will be…
Earning business, getting a job, and building relationships all come down to one concept: KLT
This concept is tremendously simple and it has been beaten into submission over the years but it essentially means the following:
“People do business with people they know, like, and trust”
Nevertheless, if that is the case, then why don’t you have clients barging down your doors to do business with you? After all, you are likeable, trustworthy, and some people know you.
Do people know you? have you sufficiently networked within your target audience? I am talking 100–1000 networking meetings with different people.
You’re at the top of the world; you can’t be hurting… depressed… lonely…
What have you to be down about? you make a lot of money, have power and influence, don’t have to worry about bills. you can have everything you have ever wanted.
How could you be lonely?
You have a massive responsibility on your shoulders to serve your employees, shareholders, board, customers. It seems like people just want to talk with you to get something out of you. …